A walk through process, craft and outcomes: case studies from 9 years shaping fintech and regulated banking products.
Strategic and hands-on. 9 years of UX expertise driving product strategy for high-scale fintech and regulated banking.
Managing 7 designers across 4 autonomous business lines.
Aligning squads and tech leads to eliminate product silos.
Leveraging an educational background to mentor teams and workflows.
Most design managers stop at the mockup. I don't, and in 2026, that gap is the whole point.
I build with Claude Code daily, prototyping flows, debugging logic, shipping real surfaces. For a design manager, that's not a hobby, it's a competitive edge.
Branches, diffs, pull requests, I read code the way I read Figma files. It closes the trust gap between design and engineering, for good.
Variables, component APIs, the plugin and MCP ecosystem, I don't just design screens, I build the systems that let a team move fast.
I actively mentor junior and aspiring product designers, helping them navigate the industry, accelerate their growth, and land their first real role.
Industry mentor for the Google & Reichman University UX grad project, built on a real Hapoalim Bank challenge. One graduate joined my team; their concept now lives in our credit card workflow.
A strong advocate for Agile, embedding designers into Dailies, Planning, Demos and PIP to align stakeholders fast and remove delivery friction, not add process for its own sake.
Guest lecturer, Academic College of Tel Aviv-Yaffo, "Psychology & UX." I share my path from junior designer to management, the learning curves and what actually sustains leadership.